Search Engine Optimisation is one of the most effective ways to increase traffic to your website. But you need to use it correctly. It’s essential to stay updated with the current SEO agency in hampshire trends if you want to attract your target audience’s attention. Almost 70 to 80% of business owners focus specifically on organic results and don’t pay attention to paid listings. You will be surprised to know that nearly 28% of those online searches may result in a purchase. Here are four trends that SEO experts think will rule in 2021.
1. AI will become a focal point in SEO Artificial Intelligence is now changing the way people consume online content these days. In fact, Google’s AI algorithm, RankBrain, plays a crucial role in search engine result pages. Greg Corrado, one of the most senior Google scientists and RankBrain developers, mentioned the highlights of this algorithm, saying, “RankBrain’s other signals rely on people’s insights and discoveries to provide search results. It doesn’t follow the same signals as machine learning.” This means that RankBrain will improve over time. Therefore, you cannot discount AI’s importance for SEO. But how can entrepreneurs optimise their websites for RankBrain?
Experts believe that RankBrain primarily uses user-experience signals to provide search suggestions. These signals include factors like time spent on a page, click-through rate, and many more. Entrepreneurs should keep their audiences engaged with organised and useful content so that they spend more time on the website. You can use an on-page SEO checker to review a webpage’s strength by considering its backlinks, readability, and other factors.
2. Voice searches will influence search queries Voice search programs like Amazon’s Alexa, Apple’s Siri, and Google Assistant now provide search results since many people like to use the voice search feature instead of typing keywords in search engines. A survey report suggests that nearly 55% of homes will have a smart speaker by the end of 2022. You need to strategically use keywords in your website to optimise the site for voice search. Think of long-phrase keywords that your audience may search with while using voice searches. For example, they may use “what are the best duct cleaning companies around me” on voice searches but type “duct cleaning companies around me” while searching without a voice search feature.
3. Make websites mobile-friendly to impact search rankings Google rolled out its mobile-first indexing in 2019. It meant that Google had changed its way of looking at a website. The search engine giant considered the mobile version of a website first before the desktop version. This change was important as a new stat suggest that approximately 73% of the internet users will use the internet via mobile phones by 2025. You can check how effective your website is for mobile phone users with Google’s free mobile-friendly test.
Make sure your website doesn’t have “disallow directive” activated. It will prevent Google from crawling your site’s URLs and thus not consider your website as mobile-friendly. Don’t forget that Google-bot doesn’t load user-interaction content like swiping or clicking. You need to either remove or edit those parts to make the site mobile-friendly. Don’t forget to use the same meta robot tags on the mobile version you use for the site’s desktop version.
4. Google EAT Principle can help improve your site’s rank Google has time and again mentioned that content quality is crucial for the success of a website. Quality here refers to Google’s EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness. These factors help Google decide whether your website has useful and high-quality content or not. The EAT principle is important for business niches under the “your money, your life” label like finance and health care.